Spices are more than just a delectable way of enhancing the flavour of your favourite dishes. Besides boosting the nutritional value and preserving freshness, spices have an incredible number of medicinal properties including anti-inflammatory (cinnamon) and anti-carcinogenic (turmeric) as well as immunity boosting properties. But all these benefits are more likely to be availed if the spices are purchased and consumed correctly.
Conventional spices contain many harmful ingredients like toxic pesticides and Genetically Modified Organisms (GMOs) that not only diminish these benefits, but in fact proves to be debilitating for your health in the long run.
Gaia – a leading health and wellness brand in India launches its new specialised line under the banner Gaia Organic and unveils its range of organic spices. Embarking with six products – Whole Black Peppercorn, Whole Clove, Whole Green Cardamom, Whole Black Cardamom, Turmeric Granules and Cinnamon Sticks; Gaia Organic is all set to break the trend of spices in the Indian market.
Director Dolly Kumar, talking about the new venture said “All our spices are chosen and garnered from certified organic farms across India complying with the strictorganic standards”. With Gaia being her first entrepreneurial venture, Dolly Kumar, a staunch health and wellness enthusiast believes that “health is the most important aspect of one’s life, but the same needs to be rendered conveniently and palatably”. A retail brand which was established in the year 2009 when the health food industry was at a nascent stage, Gaia has been a true game changer ever since.
Gaia has successfully achieved Pan India presence with its availability across major retail as well as Modern Trade outlets. Gaia today has 55 products under its umbrella including nutritional supplements and health foods like Muesli, Cookies, Honey, Olive oil, etc. and specialised lines Gaia Lite and Gaia Sport which caters to the needs of the health conscious and go-getters or anyone looking for healthier choices.
Talking about her new venture in the organic realm, Kumar said “When you think of Indian cuisine, the first thing that clicks you is ‘spices’; India in fact, is the No. 1 consumer of spices in the world. But not many people are aware that the consumption of the conventional spices can be harmful for the health in the longer run. They contain various chemicals, pesticides and preservatives which are very toxic. So switching to better alternatives is the need of the hour and Gaia Organic addresses to such a need.” She further added, “Needless to mention that the organic industry is thriving all over world and India is not lagging behind. There is an increasing global concern to lead a healthier lifestyle and people are taking a more holistic approach to fulfill their health and grooming needs. Gaia Organic caters to this audience”
All the Gaia Organic products are 100 % organic, eco-friendly and free from preservatives, chemicals and GMOs. Furthermore, all the products are certified by IndiaOrganic and SGS India, conforming to the National Standards for Organic Products.
All Gaia products are available at leading stores (Nature’s Basket, Spencer’s, Metro, Easy Day, Big Bazaar, Sabka Bazaar, Spar Hypermarket etc.) near you or you can order them online at gaiagoodhealth.com, Amazon, Grofers, Big Basket, Snapdeal, Health Kart and Nykaa.